"SEO is like a resume; you polish it, so you have your best foot forward."
- Matt Cutts, an American software engineer.
"No website can stand without a strong backbone. And that backbone is technical SEO."
- Neil Patel, co-founder of Crazy Egg, Hello Bar & KISSmetrics.
SEO, the word may seem terrible to many. Many people think that there is a lot of trouble in the work of SEO. There is a lot of technical work in SEO. It's not possible to proceed without technical expertise. This is because many people don't have a good idea of SEO. So many people get scared of hearing 'SEO.'
There is nothing to fear. 'SEO' is straightforward, in a real sense. SEO and Google complement can be seen in each other by deep experiment. As mentioned above, SEO is the backbone of Google. It isn't easy to think of Google without SEO because SEO's importance is immense when ranking a business, starting from a blog to Google.
What is SEO?
SEO is a method that helps to get a website or web page to the top of the search engine users' list of search results. SEO is not a single task; it's a method involved in many different work types called an integrated approach.
Why is it important?
SEO is indicative because it makes your website more visible, which means more traffic and more opportunities to convert prospects into customers. This is why it is crucial to learn SEO hacks to increase the visibility of a website. Some vital SEO hacks for beginners are given below:
1. Optimize for Mobile: half of the world searches are done from Mobile, and search queries are also done from Mobile. Smartphone users use more search engines than computer users. There is no denying that most people in the world can quickly adapt to Mobile and are busy on Mobile almost all the time.
And now, how to optimize your Mobile:
Make your site-speed fast;
Make it able to read & run;
Make it responsive & user friendly.
2. Make great content - then optimize it: Writing content is not a big deal. It also has to take care of how the content is arranged to have fun reading it. Also, have to attract the reader's attention through the content, give the range a unique style, and create content with these thoughts in mind. And then you have to optimize it!
So, how to optimize content?
To optimize content -
Research the best keywords;
Use optimized images;
Write meta descriptions;
Get internal linking in the content;
Link the content to credible external pages.
3. Understand your audience: Think about how customers can easily find the site by typing and searching. What can they see from the site? What do they want from your site?
Understand their search intent, understand their needs & wants from the site. Understanding everything will help to organize the site and also make it easier to do SEO on the site.
4. Do Guest Blogging: Guest blogging is the best way for SEO hacks to get good backlinks and give other customers an idea of their brand.
When a link to your site is posted on that blog after posting the blog to someone's else site, many customers will have the opportunity to read the blog for free and better understand your site. With customers subscribing to the site, the number of visitors to the site will increase, and so will your branding to customers.
5. Secure SSL Certificate: SSL (Secure Sockets Layer) can be coded customers' data & information. Customers also want a website that is SSL certified. So securing customers' data & information is also fundamental.
6. Use free SEO tools: It is not possible to rank a site without SEO tools. So SEO tools have a lot to contribute to site ranking. Several SEO tools cannot be run without payment, but there are also many free tools where everyone can perform SEO tasks. Those are given below:
Google Keyword Planner: Use this tool to research keyword;
Google Analytics: Use this tool to check which web page is working or active and which is not;
Moz: Use this tool to know the DA (Domain Authority) & PA (Page Authority) of the searching site;
Yoast SEO: Use this tool for checking & monitoring the website as well as competitors' websites.
7. Set up a Youtube Channel: YouTube is the second-best search engine globally, and YouTube is also the most popular search engine in the world where all the people of the world can see different types of content, videos, and other things on YouTube.
Finally, dealing with various challenges and get the site better by providing the above SEO hacks. Hope that it can achieve your purpose by using the above hacks.
Mohammed Imrul Hasan
Session: 2017-18
Department: Banking & Insurance
